Gabb Wireless creates safe technology for kids and teens, offering phones, watches, and services designed to keep them connected. Their mission is to protect childhood by providing age-appropriate devices that empower families with safety, balance, and peace of mind.

I led the motion concept and graphic design for Gabb’s Times Square campaign, collaborating with the motion team to ensure the visuals translated seamlessly to a massive digital display. Every decision was intentional: a static Gabb panel anchored brand recognition, while the other two panels used dynamic storytelling to highlight our products’ versatility and everyday uses. The goal was to strengthen brand visibility in one of the most iconic advertising spaces in the world while positioning Gabb as a safe, innovative, and family-focused tech company. This project showcases my ability to adapt brand identity across mediums, design with strategy and clarity, and collaborate cross-functionally to deliver high-impact creative work.